Today Yahoo released Yahoo! Mobile en Español, a Spanish-language mobile homepage that is customized for the specific needs of the U.S. Hispanic consumer, delivering a highly engaging mobile Internet experience and setting a new industry standard.

Available across more than 1,900 mobile device models, Yahoo! Mobile en Español simplifies and enhances the mobile Internet experience for Hispanic consumers.

“With the launch of Yahoo! Mobile en Español, we are focused on growing our audience among the more than 46 million U.S. Hispanics¹ by providing a mobile experience that is both culturally and personally relevant, bringing together their world and the world around them,” said Felipe Muñoz, senior mobile director, Yahoo! Hispanic Americas. “With the introduction of our new Spanish-language homepage, we are well positioned as the center of people’s online lives. We’re reaching the highly influential and increasingly mobile Hispanic market with an engaging and customizable mobile Internet experience, regardless of the language users prefer.”

Why?  US companies are inadvertently neglecting a powerful niche and losing money as a result.